Friday, November 2, 2007

Technics and Tools for Web and Online Business

1. Specify your necessity
- Knowing marketplace: Find out the online culture, chat rooms, webboard
- Visit business website: eBay, Amazon, other online marketplaces
- Take note of ideas & approaches that you want to know
- Analysis 7C: Competitors, Customers, Culture, Cheap, Customized, Convenient, Content-Rich
- Visit indexes: Yahoo, Google to see how many same existing businesses.
- Define what existing biz don't do, set specialized goal for yourself.
- Realize how to do it better [Why later Google is popular than Yahoo?]

2. Specify your products
- Make a list of services/products you want to sale
- How to get that services/products? Create or purchase from suppliers?
- Don't try to do everything cuz medium biz do one thing well

3. Plan your strategies
- Note your business plan why you want to do, what you want to buy & what make you buy
- Note a brief description, draw up marketing plan & keep track of your finances

4. Gather supply & begin store
- Finding host to place website/blog
- Think of all equipment you need/don't need
- Using appropriate software: web editor, graphic, storefront, accounting

5. Look for experts to support you
- Hiring technician: designer, DBA, SA, programmer, etc
- Business partner who is abilities balance your own
- Gathering team members: Learn from case-study such as eBay, Maxwell
[John Moen found some retired teachers to help answer the geography questions that come into this worldatlas.com]
- Pick someone who already exhibits experience with computers/internet by résumé

6. Build up your website
- Choose web address [URL] that's easy to remember
- Make content-rich in the site, attract visitors & make them come back regulary
- Explain how the reader will benefit by click, link, explore
- Briefly & concisely summarize business & mission with page
- Establishing a graphic indentity

7. Arrange processing of sales system
- Providing a means for secure transactions
- Becoming a credit card merchant: get ID
- Put shopping cart, set pages "holding area" before purchase
- Provide online form, stating, payment area with SSL
- Safeguard customers' personal information & your business
- Keeping your books straight: record all financial activities that pertain to business
- Make backups: don't lose information you need to do biz

8. Assign personal service
- Share your expertise: other may think not like you
- Make site a go-to resource: not for sales only bu also share useful link/information
- Becoming a super e-mailer: Often check email & respond inquiries immediately
- Use any tools: Internet excels, mailing lists, newsletters but not spam

9. Alert the media & anything else
- Submit site with search engine services
- Reach the entire internet

10. Verify, edit and update
- Taking stock: redid the site, increase the number of giveaways, then traffic rose
- Entrepreneurs have more reasons than making money
- Update content: create contests, strick up cooperative relationships with other business

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