A $1 billion share buyback boosted Amazon.com shares Friday and drew investors into technology shares for a second day.
After plunging 5% in the first three days of the week on slowdown fears, the Nasdaq has gained more than 2% off Thursday's low despite a warning from Cisco that the slowdown is real.
But investors have begun to see signs of value in the sector, driven in part by Microsoft's nearly $45 billion bid for Yahoo. Shares of both companies edged higher Friday on reports that Yahoo's board is meeting to consider its options.
Amazon was another sign of value, up nearly 4% after the company said it will buy back shares and part of its debt too. Former sector leaders that have been battered in recent months, like Research In Motion, Apple and Google, also caught a bid today. With the Federal Reserve and Congress working feverishly to stimulate the economy, investors may be betting that the downturn will be short-lived.
CNET gained 8% on reports that Google may be weighing a stake in the company.
McAfee, Cognizant and Adept Technology gained on their results, and HP recovered much of Thursday's 4% drop on a Goldman Sachs downgrade.
Alcatel-Lucent was off 4% after beating sales estimates but warning of a first-quarter loss and halting its dividend, as the company's troubles have been compounded by a slowing economy. Real Networks fell 5% on its results, and Aruba Networks tumbled 36% on a warning.
AMD fell 4% on reports that Dell may use fewer chips from the company.
Micron lost 6% following its analyst day.
Blue chip stocks, meanwhile, sagged on concerns that a bailout of bond insurers has yet to materialize.
The Nasdaq rose 11 to 2304, the S&P lost 5 to 1331, and the Dow fell 65 to 12,182. Volume declined to 3.75 billion shares on the NYSE, and 2.27 billion on the Nasdaq. Decliners led by a 19-13 margin on the NYSE, and 17-12 on the Nasdaq. Upside volume was 34% on the NYSE, and 65% on the Nasdaq. New highs-new lows were 31-97 on the NYSE, and 46-129 on the Nasdaq.
http://www.internetnews.com/bus-news/article.php/3727021/Amazon+Leads+Tech+Stocks+Higher.htm
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Friday, February 8, 2008
Wednesday, February 6, 2008
World War 3.0: Google battles Microsoft
It might not be all-out war -- yet -- but the battle lines between Google and Microsoft are certainly being drawn in the wake of the software giant's bid to buy Yahoo. According to a report in The New York Times, Google has been hard at work readying its financial, political and legal resources for what could be the fight of the digital age.
Already Google has made overtures to Yahoo, hoping to find a way for the slumping internet giant to remain free from Microsoft's clutches. But at the same time, Google has ramped up its lobbying machine, trying to convince lawmakers to step in and kill any potential deal. If that's the case, it could be payback for Microsoft, which worked feverishly to delay Google's $3.1 billion purchase of DoubleClick.
While the precise nature of the looming battle will depend on Yahoo's decision to accept or reject Microsoft's bid, the prospect of an all-out battle for ownership of the digital ad industry appears to be a reality.
http://www.imediaconnection.com/news/18253.asp
Already Google has made overtures to Yahoo, hoping to find a way for the slumping internet giant to remain free from Microsoft's clutches. But at the same time, Google has ramped up its lobbying machine, trying to convince lawmakers to step in and kill any potential deal. If that's the case, it could be payback for Microsoft, which worked feverishly to delay Google's $3.1 billion purchase of DoubleClick.
While the precise nature of the looming battle will depend on Yahoo's decision to accept or reject Microsoft's bid, the prospect of an all-out battle for ownership of the digital ad industry appears to be a reality.
http://www.imediaconnection.com/news/18253.asp
Saturday, December 1, 2007
Abbreviations & Treasury about AdWords
AdRank/Positioning = based on its Ad Rank, which is determined by your keyword or Ad Group's maximum cost-per-click (CPC) times the matched keyword's Quality Score. For the top positions above Google search results, however, we use your ad's actual CPC to determine its position.
Ad Variations = multiple versions of an ad for a single product or service, all based on the same set of keywords. Variations are a good way to test many versions of the same message to see which works best with potential customers.
Conversion = When a user completes an action on your site, such as buying something or requesting more information.
Conversion Rate (CR) = The number of conversions divided by the number of ad clicks. Note that the conversion rate should not be greater than 100%. Conversions are only counted on Google and some of our Google Network partners. The conversion rate is adjusted to reflect only the ad clicks on which Google can track conversions.
Destination URL = Landing Page = An active web page where customers will 'land' when they click your ad. The web address for this page is often called a 'clickthrough URL.'
Pay-Per-Click (PPC) = CPC = The pricing structure used by some online channels to charge an advertiser each time a user clicks on the advertiser's ad. The amount is usually set by the advertiser, not by the channel.
Prospect = A candidate: someone who is considered for something (in the context of this book, a potential customer or client)
Quality Score = the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.
Return on Investment (ROI) = The benefit gained in return for the cost of your ad campaign. Although exact measurement is nearly impossible, your clickthrough rate and your conversion rate combined with your advertising costs, can help you assess the ROI of your campaign.
Ad Variations = multiple versions of an ad for a single product or service, all based on the same set of keywords. Variations are a good way to test many versions of the same message to see which works best with potential customers.
Conversion = When a user completes an action on your site, such as buying something or requesting more information.
Conversion Rate (CR) = The number of conversions divided by the number of ad clicks. Note that the conversion rate should not be greater than 100%. Conversions are only counted on Google and some of our Google Network partners. The conversion rate is adjusted to reflect only the ad clicks on which Google can track conversions.
Destination URL = Landing Page = An active web page where customers will 'land' when they click your ad. The web address for this page is often called a 'clickthrough URL.'
Pay-Per-Click (PPC) = CPC = The pricing structure used by some online channels to charge an advertiser each time a user clicks on the advertiser's ad. The amount is usually set by the advertiser, not by the channel.
Prospect = A candidate: someone who is considered for something (in the context of this book, a potential customer or client)
Quality Score = the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.
Return on Investment (ROI) = The benefit gained in return for the cost of your ad campaign. Although exact measurement is nearly impossible, your clickthrough rate and your conversion rate combined with your advertising costs, can help you assess the ROI of your campaign.
Monday, November 19, 2007
1.c - Pricing and Ranking
Paying for AdWords:
The Price
- No minimum spending requirement: 1 time, $5 adtivation fee.
- In a Standard Edition account, you control your costs through: daily budget, bids, account's quality.
Daily Budget: The spending limit you set on each campaign
- AdWords recommends a daily budget
- Ads display evenly throughout the day
- Change your daily budget as often as you like
Bidding: 2 Types of ad campaigns
- Keyword-targeted: you set a cost-per-click (CPC) bid for each ad group or keyword in your campaign.
- Placement-targeted: you set a cost-per-thousand impressions (CPM) bidding for each ad group or placement in your campaign. Contains keywords, but displays only at certain locations.
Ad Positioning: Keyword-targeted ads are positioned based on rank number
Actual CPC
Ads ---- CPC Bid --- Quality Score ------- Rank # ------- Position --- CPC
Ad A --- $0.40 --------- 1.8 -------- $0.40 x 1.8 = .72 ------ 1 ------ $0.37
Ad B --- $0.65 ---------- 1 ---------- $0.65 x 1 = .65 ------- 2 ------ $0.39
Ad C --- $0.25 --------- 1.5 -------- $0.25 x 1.5 = .38 ------ 3 ------ $0.01
Quality Score & Minimum Bid
- Quality Score sets the minimum bid
- If your CPC bid is less than the minimum bid, your keyword will be made inactive
- Improving quality is the best way to keep your costs down
Ad Ranking: maximum CPC or maximum CPM & Quality Score
- Ads are positioned based on rank number: Position is calculated per keyword
- You only pay the CPC necessary to have a rank number higher than that of next lowest ad
The Price
- No minimum spending requirement: 1 time, $5 adtivation fee.
- In a Standard Edition account, you control your costs through: daily budget, bids, account's quality.
Daily Budget: The spending limit you set on each campaign
- AdWords recommends a daily budget
- Ads display evenly throughout the day
- Change your daily budget as often as you like
Bidding: 2 Types of ad campaigns
- Keyword-targeted: you set a cost-per-click (CPC) bid for each ad group or keyword in your campaign.
- Placement-targeted: you set a cost-per-thousand impressions (CPM) bidding for each ad group or placement in your campaign. Contains keywords, but displays only at certain locations.
Ad Positioning: Keyword-targeted ads are positioned based on rank number
Ad rank number = CPC bid x Quality score
Actual CPC
Ads ---- CPC Bid --- Quality Score ------- Rank # ------- Position --- CPC
Ad A --- $0.40 --------- 1.8 -------- $0.40 x 1.8 = .72 ------ 1 ------ $0.37
Ad B --- $0.65 ---------- 1 ---------- $0.65 x 1 = .65 ------- 2 ------ $0.39
Ad C --- $0.25 --------- 1.5 -------- $0.25 x 1.5 = .38 ------ 3 ------ $0.01
Quality Score & Minimum Bid
- Quality Score sets the minimum bid
- If your CPC bid is less than the minimum bid, your keyword will be made inactive
- Improving quality is the best way to keep your costs down
Ad Ranking: maximum CPC or maximum CPM & Quality Score
- Ads are positioned based on rank number: Position is calculated per keyword
- You only pay the CPC necessary to have a rank number higher than that of next lowest ad
Thursday, November 15, 2007
1.b - AdWords Policies
Link Policy defines the type of web page to which an ad can link. Its goal ensure a positive user experience.
Display URL: Your URL will display at the last line. It must give users a clear idea of the landing page to which they will be taken.
- Must include the .dot extension (.com, .net)
- www or http:// are not required
- Cannot be an email address
- Must adhere to Editorial Policy
Destination URL: The web page address at which users arrive when they click on your ad
- Must link to a working website
- Must not link to a website that is under construction
- Not require visitors to download software (such as Adobe Acrobat Reader)
Landing Page:
- The landing page must allow the browser's back button to work
- Visitors must be able to return to the Google search results page or ad network by clicking the back button
- A pop-up is any browser widow that opens in addition to the original window
- Google guidelines do not permit pop-ups when entering or leaving your landing page
Affiliate Program:
- Get paid a commission to promote a merchant's website
- Are allowed to use AdWords advertising
- Google only allow one ad for affiliates & parent companies sharing the same display URL per search query
- Your site should not mirror your parent company's site
Editorial Policy: Clear & concise, relevant & trageted to users' interests, reflect GG values & aesthetics, be attention-getting, but also accurate & honest, contain no hidden surprise
Spelling:
- must be correct, except made for someone common variations. [Ex: foto, tonite]
Spacing:
- punctuation should not be repeated 2 or more times in a row
- no exclamation point in first line of ad text (ad title)
- 1 exclamation point in lines 2 or 3 of ad text is acceptable
Symbols, numbers or letteres may not substitute for words
[Ex: 4 U would be disapproved as it means 'for you']
Punctuation: No sign such '-'
Grammar, Capitalization & Repetition
- Logical sentence or phrase with proper word use
- Capitalization cannot be used to emphasize a word or phrase [such as FREE, NEW]
- Capitalization first letter of each word in text is acceptable
- Repetition cannot repeat the same word three or more times in a row
Appropriate & Inappropriate Language
- Ad text, including display URL cannot contain offensive or inappropriate language
- Ad text, including diaplay URL cannot contain suggestive misspellings and/or other variations of inappropriate language
- Keep your language concise, informative ads provide a great user experience & ultimately contribute to your success
Unacceptable Phrases
- Certain 'call to action' phrases cannot appear in ad text
- Not descriptive of the product or service
- Example: 'click here'
Affiliate Policy
- may use AdWords advertising
- only one ad will display for affiliates & parent companies sharing the same Display URL per search query
Google Trademarks
- Not allowed in ad text
- Google, Froogle, Gmail, Orkut, Urchin, Keyhole, & PageRank
Superiative Claims: words that emphasize superiority over others
- For ad credibility, superlative claims must be verified by a third party on the landing page
- If your ad contains comparative or subjective phrases such as "best" or "#1" verification by a 3rd party must be clearly displayed on your website
Competitive Claims
- Competive claims regarding a specific competitor must be supported on landing page
- Comparision chart or table, competitive analysis etc.
Prices
- Must be accurate
- Do not need to include shipping or sales tax
- OK if the price applies to bulk purchases
Discounts & Free Offers
- must be visible within 1-2 clicks of landing page
[Example: "50% off all items", "Save $20 on first purchase"]
- free offers must be supported within 1-2 clicks of landing page
- acceptable if user can infer that the product or service is indeed free
Image Ads Policy:
- Regulates the types & quality of images that may be used:
- This topic covers ad & image quality, unacceptable image content & image layout
Poor Ad/Image Quality
- Images must be clear & readable
- Content & purpose must be easy to understand
- All text must be legible
Trick to Click
- Cannot use deceptive tactics:
- No mock animated features (drop down menus, search boxes, etc.)
- No mock dialogue boxes, error messages, etc.
Image Layout
- Size & orientation must conform to our standards
- Must occupy the maximum space of the image format chosen
- Cannot be rotate or inverted
- Cannot show more than 1 ad at a time, or the same ad multiple times
Redundant Image User Bar
- Must not include a Display URL, feedback link, or 'Ads by Google' designation
- Already automatically added
Appropriate Image Content
- Family-Safe (appropriate for minors)
- No adult material, sexual themes, or inappropriate language
Animations
- Cannot contain strobe effects
- Do not mimic computer functions
- Don't offer prizes for clicks
- Restrict repetition
- Stay inbounds
Trademarks: A word, phrase, logo or symbol that identifies & distinguishes a product or service from others in the marketplace.
Google's Role in Trademark
- GG is a provider of space for advertisement
- AdWords Terms & Conditions state that advertisers are responsible for their chosen keywords & ad text
- GG performs a limited investigation of trademark complaints as a courtesy to trademark owners
- GG encourages trademark owners to resolve their disputes with advertisers directly
From for US/CAN Trademarks
To file a trademark complaint with GG AdWords regarding a US or Canada registered trademark, you must provide the information below.
1. Name of Comany
2. Contact information, including email address
3. List of trademark(s) at issue & the country in which it is registered
4. The identity of the ad(s) at issue (via the URL stated on the bottom line of the ad) Indicate if your complaint is limited to specific advertisers or if it is a general objection to all advertisers.
5. If certin affiliates or partners are permitted to use your trademark in their ad content, please list the company names in your letter
6. Include the following statement: "I have a good faith belief that use of the trademarks described above with the advertisements described above are not authorized by the trademark owner or its agent, nor it such use otherwise permissible under law."
7. Include the following statement: "I represent that the information in thist notification is true & correct & that I am authorized to act on behalf of the trademark owner."
From for Non-US/CAN Trademarks
1-4 is same like US/CAN
5. Are you concerned with:
a. the advertisement's content or
b. the keywords that trigger the advertisement or
c. both?
6-8 same like 5-7 US/CAN
Where to send your trademark letter
- Google Inc. , Attn: Google AdWords, Trademark Complaints, 1600 Amphitheatre Parkway, Mountain View, CA 94043 or via fax to 650-618-1499, Att: Google Trademark Complaints
Investigation Procedure: Steps
- All of the points of information are needed in order to start investigation procedure
- The claim will be investigated & ads will be disapproved as appropriate
- There is the possibility that we may not remove the ad(s) as requested after investigation
Copyrights: (Basic information)
Invalid Clicks Policy: include (but aren't limited to) manual clicks intended to drive up advertisers' costs and automated clicks by robots.
Combating Invalid Clicks:
- GG use automatic detection & filtering techniques to monitor all clicks on AdWords ads.
- GG employ a team that uses specialized tools & techniques to investigate invalid clicks.
- Any invalid clicks that we detect automatically are filtered from your reports before you're charged.
- GG constantly works to expand & improve technology.
Indentifying Invalid Clicks:
Valid Reasons for Increase in Clicks
- Indentical IP addresses: Web log shows multiple clicks from same IP, some ISP assign identical IP addresses to multiple users.
- Comparison Shopping: Legitimate reason for several clicks on your ad
- Optimization may be necessary: lots of clicks, low return on investment
- The content network
- Seasonal advertising
- CPC or daily budget increase
- Ad recently approved: If your ad has recently been approved you'll receive more traffic
- Competitor stops running ads: If a competitor's ad stops showing you may receive more traffic
Display URL: Your URL will display at the last line. It must give users a clear idea of the landing page to which they will be taken.
- Must include the .dot extension (.com, .net)
- www or http:// are not required
- Cannot be an email address
- Must adhere to Editorial Policy
Destination URL: The web page address at which users arrive when they click on your ad
- Must link to a working website
- Must not link to a website that is under construction
- Not require visitors to download software (such as Adobe Acrobat Reader)
Landing Page:
- The landing page must allow the browser's back button to work
- Visitors must be able to return to the Google search results page or ad network by clicking the back button
- A pop-up is any browser widow that opens in addition to the original window
- Google guidelines do not permit pop-ups when entering or leaving your landing page
Affiliate Program:
- Get paid a commission to promote a merchant's website
- Are allowed to use AdWords advertising
- Google only allow one ad for affiliates & parent companies sharing the same display URL per search query
- Your site should not mirror your parent company's site
Editorial Policy: Clear & concise, relevant & trageted to users' interests, reflect GG values & aesthetics, be attention-getting, but also accurate & honest, contain no hidden surprise
Spelling:
- must be correct, except made for someone common variations. [Ex: foto, tonite]
Spacing:
- punctuation should not be repeated 2 or more times in a row
- no exclamation point in first line of ad text (ad title)
- 1 exclamation point in lines 2 or 3 of ad text is acceptable
Symbols, numbers or letteres may not substitute for words
[Ex: 4 U would be disapproved as it means 'for you']
Punctuation: No sign such '-'
Grammar, Capitalization & Repetition
- Logical sentence or phrase with proper word use
- Capitalization cannot be used to emphasize a word or phrase [such as FREE, NEW]
- Capitalization first letter of each word in text is acceptable
- Repetition cannot repeat the same word three or more times in a row
Appropriate & Inappropriate Language
- Ad text, including display URL cannot contain offensive or inappropriate language
- Ad text, including diaplay URL cannot contain suggestive misspellings and/or other variations of inappropriate language
- Keep your language concise, informative ads provide a great user experience & ultimately contribute to your success
Unacceptable Phrases
- Certain 'call to action' phrases cannot appear in ad text
- Not descriptive of the product or service
- Example: 'click here'
Affiliate Policy
- may use AdWords advertising
- only one ad will display for affiliates & parent companies sharing the same Display URL per search query
Google Trademarks
- Not allowed in ad text
- Google, Froogle, Gmail, Orkut, Urchin, Keyhole, & PageRank
Superiative Claims: words that emphasize superiority over others
- For ad credibility, superlative claims must be verified by a third party on the landing page
- If your ad contains comparative or subjective phrases such as "best" or "#1" verification by a 3rd party must be clearly displayed on your website
Competitive Claims
- Competive claims regarding a specific competitor must be supported on landing page
- Comparision chart or table, competitive analysis etc.
Prices
- Must be accurate
- Do not need to include shipping or sales tax
- OK if the price applies to bulk purchases
Discounts & Free Offers
- must be visible within 1-2 clicks of landing page
[Example: "50% off all items", "Save $20 on first purchase"]
- free offers must be supported within 1-2 clicks of landing page
- acceptable if user can infer that the product or service is indeed free
Image Ads Policy:
- Regulates the types & quality of images that may be used:
- This topic covers ad & image quality, unacceptable image content & image layout
Poor Ad/Image Quality
- Images must be clear & readable
- Content & purpose must be easy to understand
- All text must be legible
Trick to Click
- Cannot use deceptive tactics:
- No mock animated features (drop down menus, search boxes, etc.)
- No mock dialogue boxes, error messages, etc.
Image Layout
- Size & orientation must conform to our standards
- Must occupy the maximum space of the image format chosen
- Cannot be rotate or inverted
- Cannot show more than 1 ad at a time, or the same ad multiple times
Redundant Image User Bar
- Must not include a Display URL, feedback link, or 'Ads by Google' designation
- Already automatically added
Appropriate Image Content
- Family-Safe (appropriate for minors)
- No adult material, sexual themes, or inappropriate language
Animations
- Cannot contain strobe effects
- Do not mimic computer functions
- Don't offer prizes for clicks
- Restrict repetition
- Stay inbounds
Trademarks: A word, phrase, logo or symbol that identifies & distinguishes a product or service from others in the marketplace.
Google's Role in Trademark
- GG is a provider of space for advertisement
- AdWords Terms & Conditions state that advertisers are responsible for their chosen keywords & ad text
- GG performs a limited investigation of trademark complaints as a courtesy to trademark owners
- GG encourages trademark owners to resolve their disputes with advertisers directly
From for US/CAN Trademarks
To file a trademark complaint with GG AdWords regarding a US or Canada registered trademark, you must provide the information below.
1. Name of Comany
2. Contact information, including email address
3. List of trademark(s) at issue & the country in which it is registered
4. The identity of the ad(s) at issue (via the URL stated on the bottom line of the ad) Indicate if your complaint is limited to specific advertisers or if it is a general objection to all advertisers.
5. If certin affiliates or partners are permitted to use your trademark in their ad content, please list the company names in your letter
6. Include the following statement: "I have a good faith belief that use of the trademarks described above with the advertisements described above are not authorized by the trademark owner or its agent, nor it such use otherwise permissible under law."
7. Include the following statement: "I represent that the information in thist notification is true & correct & that I am authorized to act on behalf of the trademark owner."
From for Non-US/CAN Trademarks
1-4 is same like US/CAN
5. Are you concerned with:
a. the advertisement's content or
b. the keywords that trigger the advertisement or
c. both?
6-8 same like 5-7 US/CAN
Where to send your trademark letter
- Google Inc. , Attn: Google AdWords, Trademark Complaints, 1600 Amphitheatre Parkway, Mountain View, CA 94043 or via fax to 650-618-1499, Att: Google Trademark Complaints
Investigation Procedure: Steps
- All of the points of information are needed in order to start investigation procedure
- The claim will be investigated & ads will be disapproved as appropriate
- There is the possibility that we may not remove the ad(s) as requested after investigation
Copyrights: (Basic information)
Invalid Clicks Policy: include (but aren't limited to) manual clicks intended to drive up advertisers' costs and automated clicks by robots.
Combating Invalid Clicks:
- GG use automatic detection & filtering techniques to monitor all clicks on AdWords ads.
- GG employ a team that uses specialized tools & techniques to investigate invalid clicks.
- Any invalid clicks that we detect automatically are filtered from your reports before you're charged.
- GG constantly works to expand & improve technology.
Indentifying Invalid Clicks:
Valid Reasons for Increase in Clicks
- Indentical IP addresses: Web log shows multiple clicks from same IP, some ISP assign identical IP addresses to multiple users.
- Comparison Shopping: Legitimate reason for several clicks on your ad
- Optimization may be necessary: lots of clicks, low return on investment
- The content network
- Seasonal advertising
- CPC or daily budget increase
- Ad recently approved: If your ad has recently been approved you'll receive more traffic
- Competitor stops running ads: If a competitor's ad stops showing you may receive more traffic
Sunday, November 11, 2007
1.a - Introduction to Google Adwords
Google is the search enhing which helps you find information on the Internet quickly & easily. This engine will gather, sort & report information base on your topic of interest.
1. The keyword phrase a user types into box to find information on the Internet is called a search query.
2. Google Adwords uses keyword-beased advertising to target your ads to users searching on Google.
3. A regular text ad headline has a limit of 25 characters, including spaces.
4. The last line of an AdWords ad is called the display URL.
Basic AdWords Features
CPC (Cost-Per-Click)
You are charged only when a user clicks on your ad
USER ---> AdWords ad ---> Destination website
CPM (Cost-Per-Impression)
Impression: The appearance of your ad on the Google network
- You are charged for every 1,000 impressions your ad receives
- CPM of $3.00: You pay $3.00 every 1000 times your ad is displayed
CTR (ClickThrough Rate)
[Click/Impression] = CTR (expressed as %)
- CTR helps measures relevance
- Example: [20 clicks/1000 impression] = 0.02 = 2%
Quality Score
- CTR on Google.com
- Keyword & ad text relevance
- Landing page quality
Minimum Bid
- Least amount you can pay per click to show ads
- High quality score decrease minimum bid & price you pay per click
Ad Distribution:
- AdWords ads appear on hundreds of websites such as AOL, Howstuffworks, Ask.com, T-Online (Europe), News Interactive (Australia), Tencent (China)
- The placement of your ads on sites in the Google content network occurs when the information on that site relates to your ad.
- Google ads can be targeted to any language or location available worldwide
Benefits of AdWords
1. Reach
- Strong global presence
- More than 80% internet users worldwide
- Thousands of websites where your ads can appear
2. Cost: Control over budget
- No minimum spend
- Choose your own maximum spending limit (monthly budget)
- Pay only when users click on your ad
3. Timing: Connects users at the right moment
- Ads are continously matched to internet users' interests
- Ads are placed as buying decisions are made
4. Flexibility: Make changes at any time
- See your ads on Google in 15 minutes
- Chang your ads whenever you like
1. The keyword phrase a user types into box to find information on the Internet is called a search query.
2. Google Adwords uses keyword-beased advertising to target your ads to users searching on Google.
3. A regular text ad headline has a limit of 25 characters, including spaces.
4. The last line of an AdWords ad is called the display URL.
Basic AdWords Features
CPC (Cost-Per-Click)
You are charged only when a user clicks on your ad
USER ---> AdWords ad ---> Destination website
CPM (Cost-Per-Impression)
Impression: The appearance of your ad on the Google network
- You are charged for every 1,000 impressions your ad receives
- CPM of $3.00: You pay $3.00 every 1000 times your ad is displayed
CTR (ClickThrough Rate)
[Click/Impression] = CTR (expressed as %)
- CTR helps measures relevance
- Example: [20 clicks/1000 impression] = 0.02 = 2%
Quality Score
- CTR on Google.com
- Keyword & ad text relevance
- Landing page quality
Minimum Bid
- Least amount you can pay per click to show ads
- High quality score decrease minimum bid & price you pay per click
Ad Distribution:
- AdWords ads appear on hundreds of websites such as AOL, Howstuffworks, Ask.com, T-Online (Europe), News Interactive (Australia), Tencent (China)
- The placement of your ads on sites in the Google content network occurs when the information on that site relates to your ad.
- Google ads can be targeted to any language or location available worldwide
Benefits of AdWords
1. Reach
- Strong global presence
- More than 80% internet users worldwide
- Thousands of websites where your ads can appear
2. Cost: Control over budget
- No minimum spend
- Choose your own maximum spending limit (monthly budget)
- Pay only when users click on your ad
3. Timing: Connects users at the right moment
- Ads are continously matched to internet users' interests
- Ads are placed as buying decisions are made
4. Flexibility: Make changes at any time
- See your ads on Google in 15 minutes
- Chang your ads whenever you like
Saturday, November 10, 2007
3 Businesses on Google
Google search listings is the first main step, concentrate on building up PR (PageRank). Webmasters attain ongoing success without any advertising by fighting for & retaining a high searchpage position for important keywords.
Google Adwords is the search advertising program. It will increase presence and drives traffic, increasing presence is free, ads appear on the right side or top of search results. Advertisers pay for their ad only when user clicks on it. This program has a quick way to put your site on a results page without necessarily being in the index.
Google AdSense is a method of making money on your site. Web owners in the AdSense program display AdWords ads on their pages & share advertiser payments with Google. The point of AdSense page is to get visitors to scoot off the page by clicking an ad. The ads are supplied by Google, and in fact are the same AdWords you see on Google search results pages. When a visitor clicks one, the AdSense publisher shares the cost-per-click ad revenue with Google. Members in the AdSense program is free to any qualifying page or site.
Google Adwords is the search advertising program. It will increase presence and drives traffic, increasing presence is free, ads appear on the right side or top of search results. Advertisers pay for their ad only when user clicks on it. This program has a quick way to put your site on a results page without necessarily being in the index.
Google AdSense is a method of making money on your site. Web owners in the AdSense program display AdWords ads on their pages & share advertiser payments with Google. The point of AdSense page is to get visitors to scoot off the page by clicking an ad. The ads are supplied by Google, and in fact are the same AdWords you see on Google search results pages. When a visitor clicks one, the AdSense publisher shares the cost-per-click ad revenue with Google. Members in the AdSense program is free to any qualifying page or site.
Thursday, November 8, 2007
A Simple Trick that can double your Adsense revenue
I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right? Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colours on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one colour combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colours of the label. What were these colours? Red and yellow! The combination of these two colours has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's colour scheme may work better with a slightly different colour combination. Try lots of different colour variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colours. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the colour scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colours even after my run of good clicks with red and yellow. There are a lot of colour combinations to choose from. You never know when you'll find just the right one.
Reference: by Brad Bahr at http://www.no-nonsense-internet-marketing.com/
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colours on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one colour combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colours of the label. What were these colours? Red and yellow! The combination of these two colours has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's colour scheme may work better with a slightly different colour combination. Try lots of different colour variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colours. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the colour scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colours even after my run of good clicks with red and yellow. There are a lot of colour combinations to choose from. You never know when you'll find just the right one.
Reference: by Brad Bahr at http://www.no-nonsense-internet-marketing.com/
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