It might not be all-out war -- yet -- but the battle lines between Google and Microsoft are certainly being drawn in the wake of the software giant's bid to buy Yahoo. According to a report in The New York Times, Google has been hard at work readying its financial, political and legal resources for what could be the fight of the digital age.
Already Google has made overtures to Yahoo, hoping to find a way for the slumping internet giant to remain free from Microsoft's clutches. But at the same time, Google has ramped up its lobbying machine, trying to convince lawmakers to step in and kill any potential deal. If that's the case, it could be payback for Microsoft, which worked feverishly to delay Google's $3.1 billion purchase of DoubleClick.
While the precise nature of the looming battle will depend on Yahoo's decision to accept or reject Microsoft's bid, the prospect of an all-out battle for ownership of the digital ad industry appears to be a reality.
http://www.imediaconnection.com/news/18253.asp
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